June 28, 2005
Top 10 Car Colors for 2005
This article might help you choose a car color when looking for an auto loan
Top 10 car colors for 2005
By Dana Dratch • Bankrate.com
10 car colors for 2005
Color % of sales
Silver 24.1
Black 16.7
Blue 12.7
White 11.8
Grey 10.5
Red 10.3
Green 5.7
Beige 4.3
Gold 2.6
Brown .7
Source: Power Information Network, a division of J.D. Power and Associates (2004 fourth- quarter sales)
The hottest car color? Silver is coolest when it comes to American car buyers.
“It just looks great on pretty much any body style,” says Susan Lampinen, chief designer of color and material design for Ford Motor Co.
It’s the runaway favorite with consumers across the board, from family sedans to sport utility vehicles.
Even in some sports cars, if silver isn’t first choice, it’s probably a not-too-distant second. The color conveys a clean, mechanical image that appeals to consumers and mirrors the technology that dominates modern life.
“People are becoming more aware of design,” says Teresa Spafford, lead designer for Mazda North American Operations. “Our cell phones, our computers, our furniture, our home decor accessories — everything has some sort of metallic accent or detail or element of metal.”
For 2005 vehicles, silver accounts for 24.1 percent of sales, according to statistics compiled by Power Information Network, a division of J.D. Power and Associates. The next runner-up: black, with 16.7 percent.